Painting the Town Red by Chicago’s Top Colorists

Dive into a world of fiery transformations at Swerve Salon as we explore the spectrum of stunning red hair shades! From bold cherry reds to sultry auburns, our expert colorists bring personalized consultations, precision application, and post-color care tips to the table. Join us on a journey of self-expression, where every shade of red tells a unique story. Ignite your style, embrace the bold, and let our salon be the canvas for your vibrant and head-turning red hot look. Book your appointment now and let the dazzling transformations begin!

Explore haircolor trends and inspiration to help you find your next look.

BLONDE HAIR REDKEN ARTIST PROVIDE COLOR INSPIRATION & HAIR CARE TIPS, TAILORED TO THE UNIQUE NEEDS OF BLONDE HAIR Calling all blondes. Whether you are going blonde, preserving blonde hair, or embracing the blonde you were given, find the tips and tricks you need to find your best blonde look and keep your hair healthier ... Read more

SO, YOU WANT TO GO BLONDE? 10 THINGS YOU SHOULD KNOW BEFORE LIGHTENING OR BLEACHING YOUR HAIR

Blonde hair, don’t care? Not so much. Blonde hair can be higher maintenance and going (and staying) blonde requires some TLC in order to stay looking fabulous. So, if you’re considering going blonde for the first time or simply want to change up your already blonde strands, here are 10 things that you should know … Read more

13 BEST BALAYAGE HAIRCOLORS FOR SHORT HAIR

Think a Balayage can only look stylish on longer locks? Think again! In fact, there are dozens of Balayage haircolors for short hair that are absolutely stunning. When it comes to finding the best Balayage for short hair, it’s all about creating light and dimension. For shorter hair, you want to highlight movement and depth … Read more

Ombre vs. Balayage: What is the difference?

If you’re ready to change up your haircolor and you can’t decide between Ombre and Balayage because, well, you can’t know the difference between Balayage and Ombre: you are not alone. Redken Artist Marie-Eve Faucher admits it can be hard to understand what sets them apart and which one is right for you. Let Marie-Eve along with fellow Redken Artists Jaclyn Harwood and Twylla … Read more

8 HAIRCOLOR SERVICES YOU CAN GET WITH A SHADES EQ HAIR GLOSS

Based off name alone, you may assume Redken’s Shades EQ hair gloss is all about enveloping hair in a beautiful glaze (which it totally is!) but the demi-permanent haircolor actually does so much more than that. Also known as a toner, Shades EQ uses an ammonia-free formula to coat strands, and can do everything from correcting unwanted tones to … Read more

WHAT HAIRCOLOR IS RIGHT FOR MY SKIN TONE, HAIR TYPE AND LIFESTYLE?

1. CAN I GO RED? Do you have warm or neutral skin tones? It’s time to consider going red! Red is a high impact haircolor that instantly grabs attention. This wild cherry haircolor goes great on anyone with warm or neutral skin tones, especially those with blue, green, hazel or warm brown eyes. Want to … Read more

Style in a snap!

STYLE IN A SNAP! STEP 1 After cleansing and priming hair with Colour Fanatic, apply a small amount of Pure Volume Style + Care Infusion to damp hair and diffuse-dry to bring out waves. STEP 2 Take a section of hair at your forehead and pull back to the crown of your head. Use your fingers (not a … Read more