9 HOT HOLIDAY HAIRSTYLES FOR NEW YEAR’S EVE

When the ball drops on 2018 don’t be caught with your same old 2017 hairstyle. Instead, upgrade your look by creating a gorgeous holiday hairstyle. Whether you’re partying the night away at a trendy downtown club or in a friend’s living room, these looks are sure to go the distance. Here are nine holiday hairstyles … Read more

Explore haircolor trends and inspiration to help you find your next look.

BLONDE HAIR REDKEN ARTIST PROVIDE COLOR INSPIRATION & HAIR CARE TIPS, TAILORED TO THE UNIQUE NEEDS OF BLONDE HAIR Calling all blondes. Whether you are going blonde, preserving blonde hair, or embracing the blonde you were given, find the tips and tricks you need to find your best blonde look and keep your hair healthier ... Read more

CURLY HAIRSTYLES TUTORIAL: HALF TOP KNOT FOR LONG CURLY HAIR FEATURING INDIA BATSON

CURLY HAIRSTYLES TUTORIAL Long curly hair, don’t care? Try this effortlessly cool, laid back look. In this how to video hair tutorial, beauty vlogger India Batson shows you how to create a frizz free half top knot updo. Using Redken Curvaceous hair products, India Batson, gives you the step by step tips and tricks to … Read more

EVERYTHING YOU NEED TO KNOW ABOUT PURPLE SHAMPOO FOR BLONDE HAIR

All blondes know that finding that perfect blonde shade takes time, money, and a commitment to keeping the color as fresh as when you left the salon. That’s where the beauty of purple shampoo comes in. Purple shampoo is an absolute necessity for blondes to use in between hair coloring sessions as it easily helps keeps your … Read more

Swerve Salon now featuring Diff Charitable Eyewear

  CHARITIES: BUY ONE, GIVE ONE Our Mission DIFF CHARITABLE EYEWEAR IS BUILT ON THE PRINCIPLE THAT DESIGNER EYEWEAR SHOULD BE AFFORDABLE, FASHIONABLE, AND SOCIALLY CONSCIOUS. OUR “BUY A PAIR, GIVE A PAIR” PROMISE ENSURES THAT FOR EVERY PAIR OF DIFF SUNGLASSES PURCHASED, A PAIR OF READING GLASSES IS DONATED TO SOMEONE IN NEED.

10 OMBRE HAIRCOLOR IDEAS TO TRY NEXT

Hair trends come and go, but ombre haircolor is here to stay. The idea behind the ombre haircolor trend is simple: hair is darker at the roots and becomes lighter at the ends, or vice versa. It’s a gradient haircolor technique that became a staple in the hair world, and it’s clear why. Not only … Read more

DID YOU KNOW CHAMPAGNE CAN ACTUALLY IMPROVE YOUR HAIR AND SKIN?

It’s officially champagne season and we have major news—the best part of the NYE countdown also happens to be a fab beauty ingredient. That’s right, our fave holiday beverage is pulling double duty to get you glowing from head-to-toe. Read on to find out how champagne is not only good for hair and skin, but … Read more

Look your festive best! Holiday season must-haves

Expert advice from our Master Stylist Mallory.. It’s that time of year! Twinkle lights are glowing, stores are frantic with holiday shoppers, and you have 3 parties on the calendar per week! Here are a few of our favorite products to keep you looking and feeling your best, without the stress! Add some sparkle to … Read more